Apple Inc is on target to
introduce its next iPhone and iPad models on March 15, and aims to start
selling the devices in the same week, technology blog 9to5Mac reported, citing
sources.
Apple,
which will introduce a new 4-inch iPhone, dubbed the “iPhone 5se”, and a new
iPad Air at a launch event, is unlikely to take pre-orders for the new devices,
the blog reported.
The
technology giant has hit a trough in iPhone demand. The 0.4 percent rise in
shipments in the fiscal first quarter was the slowest-ever increase in iPhone
sales since the phone was launched in 2007.
The
new 4-inch iPhone 5se is designed to spur iPhone hardware upgrades for customer
seeking faster devices without upgrading to the far larger iPhone 6s and 6s
Plus screen sizes.
Apple
could not be immediately reached for comment.
(Reporting
by Alan John Koshy in Bengaluru; Editing by Saumyadeb Chakrabarty)
